Have you noticed? There is a huge buzz around social media these days. At a time when most businesses are struggling, social media is your fastest way to find a ready, willing and able customer – for FREE! Social media has grown up to become a very serious marketing tool for business.
The unwritten rule that draws clients to you like magic has nothing to do with social media at all! The secret is to have a compelling Unique Selling Proposition [USP]. By using multi-million dollar market research ” available to you absolutely FREE – you will be able to craft a USP that literally hypnotizes your client and attracts them to your service or product.
1)A Great USP Attracts Your Ideal Prospect To You:
In a shrinking market, it becomes critical to capture whatever prospects there are. A great USP will build your client list by pulling your ideal prospect to you. How? By speaking directly to your ideal prospect about what THEY want and by linking your service or product to a solution THEY are looking for.
2) A great USP enters the conversation that your prospect is already having:
Youve heard it many times: Whats In It For Me? This is the conversation your ideal prospect is ALWAYS having in their head. Answer that question boldly and directly ” using their words ” and youve got their attention. By speaking THEIR language, they feel as if you understand them and that they can trust you.
3)A Great USP Solves Your Ideal Prospects Problem:
You uncover the prospects wound or want and then you tell them how you will solve it. The most powerful USP contains a guarantee. This provides the prospect with certainty while at the same time building trust.
FedExs USP is one of the most powerful, compelling ones in the marketplace: When It Absolutely, Positively Has To Be There Overnight.
WIIFM
How does FedEx enter the conversation that the prospect is already having? The customer asks, How do I get this package where I need it to be tomorrow? FedEx replies: When ithas to be there overnight.
FedEx solves the customers problem:
FedExs ideal prospect has something at risk: money, a relationship or both – a customer, a transaction or a business deal that could be jeopardized when a promise has not been kept or a commitment left unfulfilled. This USP speaks directly to the ideal prospect that has the pressure of a critical deadline.
Making the customer look good while solving their problem:
This is the icing on the cake: FedEx not only solves the problem of meeting a critical deadline, they also make their customer look good. The customer comes across as someone that is reliable and trustworthy.
Draw Clients To You By Offering A Guarantee:
FedExs USP contains a powerful guarantee within it. Their service is over-night delivery. They hammer home their guarantee with absolutely positively has to be there. By delivering on their guarantee, FedEx has built a strong reputation and an ever-expanding client list.
When it comes to overnight delivery, FedEx is hardly the only service provider, but they most certainly dominate that position in the prospects mind. They have so successfully linked their service solution to their company name that FedEx equals overnight delivery. When you use an overnight service, you FedEx it – even if you use a different service provider! FedEx has successfully become a verb.
Create a compelling USP that talks directly to your ideal prospect and, like FedEx, you will find clients drawn to you like magic!
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Tags: home;improvement, marketing, real estate lead, real estate leads, real;estate, remodel, social media, social media strategies, social media strategy
