Household Fixes

Have you noticed? There is a huge buzz around social media these days. At a time when most businesses are struggling, social media is your fastest way to find a ready, willing and able customer – for FREE! Social media has grown up to become a very serious marketing tool for business.

The unwritten rule that draws clients to you like magic has nothing to do with social media at all! The secret is to have a compelling Unique Selling Proposition [USP]. By using multi-million dollar market research ” available to you absolutely FREE – you will be able to craft a USP that literally hypnotizes your client and attracts them to your service or product.

1)A Great USP Attracts Your Ideal Prospect To You:

In a shrinking market, it becomes critical to capture whatever prospects there are. A great USP will build your client list by pulling your ideal prospect to you. How? By speaking directly to your ideal prospect about what THEY want and by linking your service or product to a solution THEY are looking for.

2) A great USP enters the conversation that your prospect is already having:

Youve heard it many times: Whats In It For Me? This is the conversation your ideal prospect is ALWAYS having in their head. Answer that question boldly and directly ” using their words ” and youve got their attention. By speaking THEIR language, they feel as if you understand them and that they can trust you.

3)A Great USP Solves Your Ideal Prospects Problem:

You uncover the prospects wound or want and then you tell them how you will solve it. The most powerful USP contains a guarantee. This provides the prospect with certainty while at the same time building trust.

FedExs USP is one of the most powerful, compelling ones in the marketplace: When It Absolutely, Positively Has To Be There Overnight.

WIIFM

How does FedEx enter the conversation that the prospect is already having? The customer asks, How do I get this package where I need it to be tomorrow? FedEx replies: When ithas to be there overnight.

FedEx solves the customers problem:

FedExs ideal prospect has something at risk: money, a relationship or both – a customer, a transaction or a business deal that could be jeopardized when a promise has not been kept or a commitment left unfulfilled. This USP speaks directly to the ideal prospect that has the pressure of a critical deadline.

Making the customer look good while solving their problem:

This is the icing on the cake: FedEx not only solves the problem of meeting a critical deadline, they also make their customer look good. The customer comes across as someone that is reliable and trustworthy.

Draw Clients To You By Offering A Guarantee:

FedExs USP contains a powerful guarantee within it. Their service is over-night delivery. They hammer home their guarantee with absolutely positively has to be there. By delivering on their guarantee, FedEx has built a strong reputation and an ever-expanding client list.

When it comes to overnight delivery, FedEx is hardly the only service provider, but they most certainly dominate that position in the prospects mind. They have so successfully linked their service solution to their company name that FedEx equals overnight delivery. When you use an overnight service, you FedEx it – even if you use a different service provider! FedEx has successfully become a verb.

Create a compelling USP that talks directly to your ideal prospect and, like FedEx, you will find clients drawn to you like magic!

Tags: home;improvement, marketing, real estate lead, real estate leads, real;estate, remodel, social media, social media strategies, social media strategy
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Buying a home can be both an exciting a stressful time. Many people consider doing it themselves in an effort to save money. Whether you are a first time home buyer, or looking for another home, there are many factors that need to be taken into consideration, especially if you are going to buy it yourself without the help of a real estate agent. Are you ready for the responsibilities of homeownership?

Purchasing a home is a major life investment. Before you sign the contract, make sure you can meet the responsibilities that come with homeownership. Make sure that you are financially ready for such a big purchase. Easy to use mortgage calculators that can be found online will allow you to determine if you can afford a home. It will also determine how much you can afford. Mortgage payments include the amount borrowed, the interest, and usually the property taxes. To check to see what you can afford, calculate your net worth, determine your monthly expenses, and your current monthly debts. Make sure you allow enough for unexpected costs such as any repairs you may have to do.

Can you afford the Up-Front Costs?

There are many up-front costs associated with buying a home. It is important to know all of the costs involved so you can determine if you can afford it. These costs include: mortgage loan insurance premium, appraisal fee, down payment, home inspection fee, land registration fees, prepaid property taxes, utility bills such as getting the oil tank filled, homeowners insurance, survey costs, water tests, title insurance fee, and legal fees.

What are your housing needs?

You should know what type of home will suit your needs. You should consider the size of the home such as number of bedrooms and bathrooms, extra features such as walk in closets, a large backyard, a garage…etc. Will the home accommodate a growing family such as more children? Or, is it a retirement home?

Where do you want to live?

You have to decide where you want to put down your roots. Do you want to live in a rural community or urban atmosphere? Location to schools, parks, your workplace, and shopping centers must also be considered. Determine the market value of comparable homes in the neighborhood before making an offer.

Do you want a newly constructed home or resale home?

There are advantages to each type of home. Newly constructed homes are more energy efficient, modern designed, wired for todays technology, require less maintenance, and often come with building warranties. Older homes, or resale homes, tend to have more charm, the taxes will be lower, and they are usually located in established areas near amenities, schools, shopping centers…etc.

What Professionals should you hire?

There are a number of professional services you will need before you make a purchase. This can include real estate agent, mortgage broker, lender (either a bank or other institution such as a trust company or Ontario credit union) attorney, home inspector, insurance broker, home appraiser, and surveyor.

Do you understand the purchase agreement?

Before you sign the contract, read through the entire contract form. If there is anything that you do not understand, consult with a lawyer or real estate broker. Make sure you have mortgage approval before signing the agreement.

Does you contract include an out?

When you sign the purchase agreement, make sure you include terms and conditions that will allow you to cancel the contract. Conditions can depend on approval of inspections and financing.

If you buy a home without a real estate agent, you may save the commission costs if you negotiate the price. Because of the many factors involved with buying a home, enlisting the services of a real estate agent can reduce a lot of stress. No matter what choice you make, it is important to take the time to know all that is involved with buying a home.

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If you are thinking of adding candle lanterns to your outdoor landscape design you are not alone. Plenty of homeowners think exactly like you and for the same reasons. Candle lanterns are cheap and easy to install.

Candle lanterns can be found at pretty much any local hardware or home improvement store. The problem with looking for them there is that these stores can only buy and display so much inventory at one time. With this in mind your best chance to snag the right candle lanterns for your backyard are via the internet.

The main part of the candle lantern is the lantern holder itself. The lantern holder supports the candle. These lanterns holders are usually made of metal so it renders the lantern fireproof. The exceptions to this rule are those lanterns made from non-metal material such as paper, wood and nylon.

These lanterns have a wide diversity in design. The designs can run the gamut from a Moroccan style lantern to an Asian inpired design.

A rustic lantern is another lantern to use if you want your theme to resemble an Old West or a Southwest style. These lanterns have a loop or place to hang from a ledge and a wide base in order to be placed on a flat surface, like a table.

One asian style lantern, the Pagoda lantern, can help you plan an asian inspired theme party. Pagoda lanterns have an intricate asian design on the cutout panels that allow light to shine through them.

If you wanted to go with a middle eastern theme for your backyard, a Moroccan lantern is also a good choice. These lanterns are hexagonal in shape and each side is comprised of a thick, colored glass.

Whether its an Old West, Southwest, Asian or Middle Eastern style of landscaping, candle lanterns can fit your unique style and add to any party you throw.

Tags: candle chandelier, candle lanterns, candles, home;improvement, landscape lighting, landscaping, o, outdoor candle chandelier, outdoor candle lanterns, outdoor lights, P, patio string lights, real;estate, remodel, string lights, votive candle holders
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